Case study
CRM tooling that helped a real-estate brokerage respond to leads faster
Lead capture, routing and follow-up tools layered on top of an existing CRM, with a fast agent-facing interface.
- First response to new leads
- Faster
- For every lead source
- 1 inbox
- Duplicate or missed follow-ups
- Fewer
The challenge
Leads arrived from listing portals, ads and the website in different formats. Agents missed or duplicated follow-ups, and slow response times cost deals.
Our solution
We built a GraphQL layer that normalises leads from every source and routes them to the right agent by area, price band and availability.
A Next.js agent workspace shows each lead's history, suggested next action and listing matches, and it is fast on mobile between viewings.
- Unified lead inbox across every source
- Rule-based routing by area, price and availability
- Mobile-friendly agent workspace
Architecture
- Experience
- Next.js agent workspace
- Services
- GraphQL gateway
- Lead routing service
- Integrations
- CRM API
- Listing portals
- Ad platforms
A US insurance-tech platform
A configurable rule engine that cut product launch time for an insurer
- Time to change a product rule
- Weeks → days
- Decisions traceable to rule versions
- 100%
A digital signage provider for retail chains
A cloud CMS that runs content on screens across hundreds of retail locations
- Screens managed from one console
- Hundreds
- To roll out a new campaign
- Minutes
A US public-sector energy programme
An accessible energy data dashboard for a US government agency
- Typical dashboard filter response
- < 1s
- Accessibility target met
- WCAG AA
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